Looking for a challenge where you can be involved in key decisions to build strong brands? Do you like to analyse data, set up digital campaigns or implement SEO tweaks? Become the "digital heart" of our team and let's shape together the marketing strategies for our clinics like Svět rovnátek, Physio World or ALPHALABS testosterone therapy.
We are growing and now, in addition to skilled creatives, we need an in-house digital campaign and data expert to take our marketing to the next level. Working alongside an external performance marketing agency, you'll be working on prestigious brands that aspire to be "love-brands" and in a company with generous budgets - marketing, sales and innovation have been fundamental pillars of our business for many years.
In LABS1503, you can look forward to both varied work on multiple brands and the opportunity to implement new ideas. Of course, we also have great coffee, a luxurious view from the 6th floor of the Holešovice building just a short walk from the Vltavská metro station, an outdoor terrace for lunch, action-packed team-building, budgets for further education and much more...
What you're going to do:
- To optimise our marketing activities in terms of SEO, SEM, PPC and the necessary analytics and reporting
- Work closely with other team members and the art director to develop and prepare marketing strategies for individual brands as well as the ads and visuals themselves
- Prepare keyword analyses and perform targeted SEO optimization of websites, blog posts or social media content and implement technical on-page SEO improvements
- Prepare and manage PPC campaigns to maximize conversions and ROI, test and optimize ad budgets and targeting, plan and manage social media ads
- Actively work with tools such as Google Analytics to monitor campaign performance, evaluate data and prepare regular reports with additional recommendations
- Use data and insights from digital campaigns for emailing campaigns, cover A/B testing and evaluate metrics to optimize emailing
- Monitor trends and suggest new improvements that we are happy to implement quickly
What we can offer you:
- Indefinite contract, fix+motivational bonus system, opportunity to use your potential and new ideas and career growth
- Actionable and varied work in a company where things "happen fast" and at the same time digitalisation and data are a priority
- Stylish office space in Prague, Holešovice, with terrace and view of the Vltava River
- Homeoffice after training 2 days a week, company laptop
- Possibility to use the company's children's corner, with babysitting directly in the building
- Experiential corporate events and joint teambuilding
- Personal and professional development, language courses, education budget and contributions to leisure courses
- Contributions and discounts on company products and services within the Labs1503 group (Svět rovnátek, AlphaLabs, DentaLabs, Fyzio World).
- MultisportCard for leisure activities
- Contribution to a supplementary pension or life insurance
- After 3 years, the company car also for private purposes
- And last but not least, fruit, nuts and the best Italian coffee in Prague, which we can't imagine our day without.
What we need from you:
- Experience in a similar position in a medium or larger company; knowledge of tools such as Google Analytics, Google Ads or other SEO tools, Facebook Ads, LinkedIn Ads and programmatic advertising platforms where applicable.
- Data-driven mindset, ability to analyze data, interpret results and use insights to improve campaign performance
- Ability to communicate results and reports effectively and willingly collaborate with more creatively minded colleagues on improvements
- An innovative spirit that likes to embrace change and discover new paths and opportunities
